Privacy policy

Last updated: 12 September 2026

This policy explains how DM Brands Ltd collects and uses personal data through this website, dmbrands.co.uk. The DM Brands trade portal at app.dmbrands.co.uk is a separate service.

Who we are

DM Brands Ltd (company number 07517652) is the controller of the personal data described here. Our registered address is 79 Waterworks Road, Worcester, Worcestershire, WR1 3EZ. You can contact us about this policy or your data at sales@dmbrands.co.uk or on 01905 616 006.

What we collect

When you send an enquiry

The enquiry form asks for your name, company, email address, an optional phone number and your message. When you send it, those details are emailed to our sales team. They are not stored in a database on this website.

When you browse the site

We use Google Analytics to understand how the site is used: which pages are visited, for how long, the type of device and browser, the approximate location (such as country or city) and how visitors arrived. This information is gathered using cookies, described below.

Like any website, the services that host this site and deliver its images receive technical information when your device requests a page or an image, including your IP address and browser type.

How we use it, and our lawful basis

• To reply to your enquiry and deal with it, including helping you open a trade account. Our lawful basis is our legitimate interest in responding to business enquiries, and taking steps at your request before entering into a contract.
• To understand and improve the website using Google Analytics. Our lawful basis is your consent.
• To run the website securely. Our lawful basis is our legitimate interest in keeping the site available and protected.

We do not sell your personal data.

Cookies

The only cookies this website uses are set by Google Analytics: _ga and _ga_FQM8N77H9N. They distinguish visits so we can count them, and they last up to two years. We do not use cookies for advertising.

Google Analytics does not load, and sets no cookies, unless you accept it in the cookie notice. Your choice is saved in your browser’s local storage rather than in a cookie. You can change it at any time: Cookie settings. If you withdraw consent, we stop Google Analytics and delete its cookies.

You can also block or delete cookies in your browser settings, and you can stop Google Analytics collecting data about you with Google’s opt-out browser add-on.

Who we share it with

We use service providers who process data on our behalf:

• Resend, which delivers enquiry emails to us;
• Google, which provides Google Analytics;
• Netlify, which hosts the website;
• Cloudflare, which delivers the website’s images.

We may also disclose personal data if the business is involved in a merger, acquisition or sale of assets, in which case we will give notice before it becomes subject to a different privacy policy; or where we are required to by law, or believe in good faith it is necessary to comply with a legal obligation, protect our rights or property, prevent or investigate wrongdoing, or protect the safety of users or the public.

International transfers

Some of these providers process data outside the UK, including in the United States. Where personal data is transferred outside the UK, we make sure the safeguards required by UK data protection law are in place.

How long we keep it

We keep personal data only for as long as we need it for the purposes above: enquiries for as long as it takes to deal with them and any trading relationship that follows, and longer only where the law requires it or to resolve disputes. Analytics data is kept for a limited period and used in aggregate.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct data that is wrong or incomplete;
• ask us to delete your data;
• ask us to restrict how we use it, or object to how we use it;
• ask for your data in a portable format;
• withdraw your consent at any time, where we rely on it.

To use any of these rights, email sales@dmbrands.co.uk. We will respond within one month.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first.

Security

We take reasonable steps to protect your personal data. No method of sending data over the internet or storing it electronically is completely secure, so we cannot guarantee absolute security.

Children

This is a trade website for businesses and is not intended for children. We do not knowingly collect personal data from anyone under 13. If you believe a child has sent us their details, contact us and we will delete them.

Links to other websites

This website links to sites we do not operate, including our brands’ own websites. We are not responsible for their content or privacy practices, and we recommend reading the privacy policy of every site you visit.

Changes to this policy

We may update this policy from time to time. Changes take effect when they are posted here, and the date at the top of the page shows when it was last changed.